How to invest money as a Startup

How to invest money in your business as a startup

Investing money in a startup requires proper planning and guidance. So, many people might have told you that your business would improve if you have a website or if you have a good branding etc. It is common to get confused during the initial days whether you should be investing too much for your business or too less for your business. The thing is not about how much you are spending; it is about investing in the right thing. While investing money in a startup, financial management is essential, and it, of course, plays a significant role in the growth of the company in the upcoming days. In case you are among many budding entrepreneurs that want to succeed by managing their financial state parallelly, then I think this blog might be helpful for you to some extent. Few might think investing money in plenty of resources can help you grow the organization fast, and others might think that having an international presence can bring you success. What exactly do you think you need as a startup? 

First things first, as a startup it is very crucial to enhance your online presence. People might say that having a website will improve your online presence. Don’t believe them; as a startup, you need to concentrate more on social media marketing for your business to increase your branding. Social media such as Facebook, Instagram, LinkedIn and WhatsApp are the best social media accounts to promote your business. It is cost-effective and adds value to your business during the initial days. Staying active on social media can allow you to reach millions of people online and subsequently grow your brand. Always be available online so that you don’t miss any customers or business.

It would be suggestable to add a google business page for your business which is free of cost and provides the user with the relevant information about your business including the description, gallery, address and contact information. When you are sure that your business is going good, then you can think of further enhancements that might be required. Promote your business content as much a possible. To get ranked in the search engines, you need to have a lot of relevant content posted on Google, Bing etc. Content is the key to growing your online visibility and spreading awareness among the public about your business. In the next phase, you can think of a website where you can customize it as per your needs and provide users with the flexibility to communicate with you through your website or purchasing products, etc. from your website.

The website has its advantage as it helps in maintaining the brand that is built as a startup. Make sure that your website is mobile responsive as most of the people nowadays use mobiles to browse and in case your site takes more than 5 seconds to load then there are 98% chances that the visitor will not continue with your website. Why? Because they got many other options out there that gives them the required information in lesser time. But it is always a good idea to get stabilized with social media and then invest in a website. While investing in a website, it is equally important to choose an experienced and professional organization that provides quality service and maintenance for your business. Instead of investing in unnecessary features, understand what features you would like to have in your website and then get the advanced features developed in the next version as per the market analysis. Do not show ads on your business website. You may earn through that, but ads make your website look less professional. 

There might be several other companies that provide the same services/products as your business. To stand out of the crowd, you need to understand the unique selling point of your business. This is altogether another topic on which I have already posted a blog. You can have a look here. Once you think that the customers are drawn towards your business despite the competition, then it is a right time to invest in the next version of your website where you can add advanced features, and if you think your customers might need an app, you can go for it. Understand if your customers require an app to stay engaged with your business. If you are an e-commerce or restaurant business, having a mobile app makes sense, but if you are an IT company, having a mobile app doesn’t make much difference. In that case, have a responsive and mobile-friendly website is enough to engage the users.

Financial management plays a major role in the success or failure of any business. Before taking any decision check with the experienced or successful business people in your circle and invest wisely in your business. Let me know your feedback through comments below or drop a message here. I am open to suggestions.

About the author

Satya Varshini

View all posts

15 Comments

  • Long time supporter, and thought I’d drop a comment.

    Your wordpress site is very sleek – hope you don’t mind me
    asking what theme you’re using? (and don’t mind if I steal it?
    :P)

    I just launched my site –also built in wordpress like
    yours– but the theme slows (!) the site down quite a bit.

    In case you have a minute, you can find it by searching for
    “royal cbd” on Google (would appreciate any feedback) – it’s still in the works.

    Keep up the good work– and hope you all take care of yourself during the coronavirus scare!

  • Hi,
    How much percent do you think should be invested in a beauty products business’s marketing present scenario (Covid19).

    Thanks in advance.

    • There may be decrease in sales temporarily due to COVID. But marketing would improve your brand awareness among people so it would fetch you results at least after this present scenario.. I think it is always a good idea to invest in marketing as it is the primary source to increase your business visibility. Also, marketing will not fetch you sales the next day, it would take decent amount of time to reach people so you can invest in your marketing if you are sure that public will find your products useful

      Thanks

  • Hi! Someone in my Myspace group shared this
    website with us so I came to check it out. I’m definitely enjoying the information.
    I’m bookmarking and will be tweeting this to my followers! Great blog and superb design and style.

  • After study a couple of of the blog posts on your website now, and I really like your manner of blogging. I bookmarked it to my bookmark web site list and can be checking back soon. Pls take a look at my web site as nicely and let me know what you think.

  • I simply wanted to send a simple comment to be able to express gratitude to you for the marvelous techniques you are sharing at this website. My prolonged internet investigation has at the end of the day been rewarded with extremely good details to share with my company. I would point out that we website visitors are unequivocally endowed to be in a great website with many awesome professionals with very beneficial suggestions. I feel truly privileged to have used the website page and look forward to tons of more thrilling times reading here. Thanks a lot again for a lot of things.

  • Hi there this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or
    if you have to manually code with HTML. I’m starting a blog soon but
    have no coding skills so I wanted to get guidance from someone with experience.
    Any help would be greatly appreciated!

  • I think this is one of the most significant info for me. And i am glad reading your article.
    But wanna remark on few general things, The web site style
    is wonderful, the articles is really great : D. Good
    job, cheers

  • I intended to draft you this little bit of observation to be able to thank you very much the moment again considering the incredible methods you have shown on this website. It’s strangely open-handed with people like you to convey easily what a lot of people would have sold as an e-book to help with making some profit on their own, principally since you could possibly have tried it if you desired. The good tips additionally worked like a good way to fully grasp some people have the same keenness really like my personal own to realize significantly more concerning this problem. I am certain there are numerous more enjoyable opportunities up front for those who browse through your site.

  • I needed to compose you the little bit of observation to finally thank you very much again on the magnificent pointers you’ve documented at this time. It was simply wonderfully open-handed with you to allow without restraint all many people would have made available for an electronic book to help with making some bucks for their own end, particularly seeing that you might have done it if you wanted. These strategies as well acted to provide a fantastic way to comprehend some people have a similar zeal like my personal own to understand very much more on the subject of this problem. Certainly there are many more fun situations up front for folks who take a look at your site.

  • I’ll immediately grasp your rss feed as I can not to find your email subscription hyperlink or newsletter service.
    Do you’ve any? Kindly permit me recognise so that I could
    subscribe. Thanks.

  • Ahaa, its good discussion concerning this article at this place at this web
    site, I have read all that, so at this time me also commenting at this place.

Leave a Reply

Your email address will not be published. Required fields are marked *